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Vancouver Art Gallery, recognized as one of North America's most innovative visual arts institutions, was interested in having a curated space to celebrate Diwali during their 2024 Fall Art Party, so they hired us to curate!
This partnership serves as a bridge between art institutions and cultural organizations, creating a more inclusive and representative art scene. Our organization was responsible for curating an entire floor in the gallery, and supporting digital advertising for this event.
5X held a rooftop Diwali celebration on the 4th floor of the gallery during the 2024 Fall Art Party. We curated an evening filled with South Asian creativity and culture, in a way that had never been done before in the gallery. We brought Diwali to the gallery rooftop through an interactive art engagement and musical programming.
Our exhibit, titled: "A Rangoli for your Home" invited guests to create their own Rangoli, a unique South Asian tradition in homes all over the world. Guests were invited to take their art pieces home. In addition, we programmed 3 DJ sets by local artists, who played eclectic, fusion sets of Panjabi, Hindi, and English music.
The event was a huge sold out success and marked a milestone for both organizations. This was the largest audience they’ve had, post pandemic!
Contact our marketing team directly for all 5X Agency inquiries.
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